There is need for businesses to embrace and incorporate the right marketing strategy as this helps greatly to attracting more customers thereby increasing their return on investment. While being in the hunt for a StoryBrand guide to help one get this right, there is problem with finding the best one as it tend to be easier said than done. Although they do follow the same certification procedure, they differ with their service provision and other aspects. Every guide will have a unique skill set as well as differing levels of experience all which are valuable but some make the best choice depending on one’s business and marketing needs. Some tend to be experts in marketing strategy and others have specialist skills such as graphic design, copywriting or videography. One should consider the following factors when looking for the right StoryBrand guide.
The first tip is getting recommendations. One is in a position to make the right selection given that there is hearing form the horse’s mouth. Those close people who one knows they have worked with any StoryBrand guide recently or in the past months should be the right source of this information. Things such as overall experience, customer service, services offered and expertise are determined in this case. One therefore knows what to expect from this StoryBrand guide. However one need to choose on who they feel are comfortable working with and after getting this information qualify for selection.
Next crucial tip is to do your homework. Upon finding a few StoryBrand guides that one thinks that they fit their needs, it’s time to do an extensive research. This involves going through their website for client testimonials, case studies as well as examples of work they have done for others. There has also to be referrals where one can contact and gather more information. The StoryBrand guide areas of interest need be factored in this case. One should note that a website to a StoryBrand guide is like a portfolio of their work therefore one need to make use of it when comparing.
Last thing is getting to know your guide. It’s advisable to have discovery calls with at least three StoryBrand guides since one will be making a very significant investment into this therefore be sure to be working with the right one. There are some StoryBrand guides offering a free strategy session therefore one need be sure to ask about this. There is learning more about the StoryBrand guide with these calls. One gets to know about their specific skill set, niche and if they outsource such services. Although this selection process tend to be overwhelming to many, it’s advisable to take time and be keen with who to choose as this helps avoid putting the future business success at stake. One should ask about the things that makes them best form others given that this helps one make the best StoryBrand guide selection.